Fujian Hanwei Foods Co., Ltd. joined the global snacking community at ISM Middle East 2026 in Dubai this year, presenting its rice cracker, coated peanut and roasted bean ranges to importers, distributors and private-label buyers from the Gulf, North Africa and Europe. ISM Middle East is the region's dedicated trade platform for confectionery and snacks, and for a manufacturer that exports 80-90% of its output, it remains one of the most efficient places to meet the people who actually set listings in the Middle East.
Who We AreFounded in 2005 in Fujian Province, China, Hanwei Foods is a manufacturer of rice crackers and savoury snacks, working with 100 to 200 employees and shipping the majority of production overseas. Our slogan says it plainly: where quality meets flavor. Two decades of export work have taught us that Gulf buyers are not looking for the cheapest container - they are looking for a supplier whose crispiness, seasoning and shelf life hold steady from the first shipment to the tenth.
Our stand focused on the product lines that already perform well in the Middle East and North Africa:
- Japanese rice crackers and senbei - soy-glazed, seaweed-wrapped and savoury variants in retail-ready packs.
- Coated peanut snacks - spicy crunchy, wasabi and classic wheat-coated peanuts, matching the region's strong demand for nut snacks.
- Green pea and fava bean snacks - roasted and fried pea snacks, semi-soft fava bean snacks and wheat-flour salted broad beans.
- Healthy snack mixes - roasted chickpeas, pine nuts and nut blends aimed at the better-for-you shelf.
- Fruit and vegetable snacks - crisp vacuum-fried vegetable items for retail and foodservice.
| Product line | What stood out at the show | Typical buyers |
|---|---|---|
| Japanese rice crackers & senbei | Clean bite, even glaze, stable shelf life | Supermarket chains, Asian food importers |
| Coated peanut snacks | Bold seasoning profiles for Gulf palates | Confectionery and snack distributors |
| Green pea & fava bean snacks | Light, crunchy texture with broad appeal | Regional snack brands, private label |
| Healthy snack mixes | Protein-forward positioning, modern packs | Retail own-brand programmes |
| Fruit & vegetable snacks | Crisp texture, kid-friendly formats | Foodservice and vending |
Three questions came up again and again on the stand, and they are worth sharing because they show where the snack category is heading:
- Can you private-label? Buyers in the Gulf increasingly want their own brand on pack instead of a generic container price.
- How do you control quality and compliance? Food safety documentation, allergen management and production suited to halal markets are entry requirements, not selling points.
- How stable are price and lead time? Importers plan promotions a quarter ahead, so they need a supplier who can commit in writing.
Hanwei Foods runs in-house production and quality control, with documented inspection at raw material intake, frying and roasting, seasoning and packing. Every export order is prepared with the documents the destination market requires, and private-label projects are supported from pack design through to palletisation. For the buyers who sampled our rice crackers and coated peanuts in Dubai, the follow-up is simple: send us your target specification, pack format and volume, and we will come back with samples and a quotation.
After the ShowThe conversations that started in Dubai are still going. Whether you are a distributor looking for a dependable rice cracker source, a retail chain building a private-label snack line, or an importer who needs a manufacturer used to export paperwork, our team is ready to talk specifications, samples and shipping schedules.
About Fujian Hanwei Foods Co., Ltd.Established in 2005, Fujian Hanwei Foods Co., Ltd. is a China-based manufacturer of rice crackers, coated peanuts, roasted bean snacks and healthy snack mixes, exporting to customers across the Middle East, Africa, Europe and Asia. Visit ricecrackersnacks.com to see the full range, or contact our team to request samples.
